The increasing internationalization and globalization of communication, business and industry is leading to a wide cultural diversification of individuals and groups of users who access information, services and products. If interactive systems are to be usable, useful, and appealing to such a wide range of users, culture becomes an important HCI issue. Therefore, HCI practitioners and designers face the challenges of designing across different cultures, and need to elaborate and adopt design approaches which take into account cultural models, factors, expectations and preferences, and allow to develop cross-cultural user experiences accommodating global users.

The Cross-Cultural Design (CCD) Conference, an affiliated conference of the HCI International Conference, arrived at its 12th edition and solicits papers from academics, researchers, industry and professionals, on a broad range of theoretical and applied issues related to Cross-Cultural Design and its applications.

Call for participation leaflet (104KB)

Indicative topics/keywords of the broad spectrum of issues to be addressed:

  • Cross-cultural communication
  • Cross-cultural interaction
  • Cross-cultural management
  • Cross-cultural product and service design
  • Cultural differences
  • Culture and psychology
  • Design for social change in global markets
  • Design for social development
  • Developing HCI expertise and capability worldwide
  • International ethnographic studies
  • International standards
  • International usability evaluation
  • Cross-cultural training
  • Cross-cultural negotiation
  • Culture shift
  • Communication barriers
  • Intercultural business communication
  • Organizational culture under globalization
  • Leadership in the global company
  • Program Chair

    P.L. Patrick Rau

    Tsinghua University, P.R. China

  • Board Members

  • Kuohsiang Chen
    Fuzhou University of International Studies and Trade, Taiwan
  • Na Chen
    Beijing University of Chemical Technology, P.R. China
  • Zhe Chen
    Beihang University, P.R. China
  • Yu-Liang Chi
    Chung Yuan Christian University, Taiwan
  • Wen-Ko Chiou
    Chang Geng University, Taiwan
  • Zhiyong Fu
    Tsinghua University, P.R. China
  • Sheau-Farn Max Liang
    National Taipei University of Technology, Taiwan
  • Pin-Chao Liao
    Tsinghua University, P.R. China
  • Dyi-Yih Michael Lin
    I-Shou University, Taiwan
  • Rungtai Lin
    National Taiwan University of Arts, Taiwan
  • Wei Lin
    Feng Chia University, Taiwan
  • Yongqi Lou
    Tongji University, P.R. China
  • Ta-Ping (Robert) Lu
    Sichuan University – Pittsburgh Institute, P.R. China
  • Liang Ma
    Tsinghua University, P.R. China
  • Alexander Mädche
    Karlsruhe Institute of Technology, Germany
  • Chun-Yi (Danny) Shen
    Tamkang University, Taiwan
  • Huatong Sun
    University of Washington Tacoma, United States
  • Hao Tan
    Hunan University, P.R. China
  • Pei-Lee Teh
    Monash University Malaysia, Malaysia
  • Yuan-Chi Tseng
    National Tsing Hua University, Taiwan
  • Lin Wang
    Incheon National University, Korea
  • Hsiu-Ping Yueh
    National Taiwan University, Taiwan
  • Run-Ting Zhong
    Jiangnan University, P.R. China