AI in HCI Best Paper Award

Certificate for best paper award of the 1st International Conference on AI in HCI. Details in text following the image

Certificate for Best Paper Award of the 1st International Conference on AI in HCI

The award has been conferred to
Joni Salminen (Qatar Computing Research Institute, Qatar / University of Turku, Finland),
Rohan Gurunandan Rao (Indian Institute of Technology Madras, India),
Soon-gyo Jung, Shammur A. Chow-dhury and Bernard J. Jansen (Qatar Computing Research Institute, Qatar)

Joni Salminen

for the paper entitled

"Enriching Social Media Personas with Personality Traits: A Deep Learning Approach Using the Big Five Classes"

Presented in the context of
HCI International 2020
19-24 July 2020

Paper Abstract
"To predict personality traits of data-driven personas, we apply an automatic persona generation methodology to generate 15 personas from the social media data of an online news organization. After generating the personas, we aggregate each personas’ YouTube comments and predict the “Big Five” personality traits of each persona from the comments pertaining to that persona. For this, we develop a deep learning classifier using three publicly available datasets. Results indicate an average performance increase of 4.84% in F1 scores relative to the baseline. We then analyze how the personas differ by their detected personality traits and discuss how personality traits could be implemented in data-driven persona profiles, as either scores or narratives."

The full paper is available through SpringerLink, provided that you have proper access rights.